Growth and profitability through superior customer service provided by outstanding banking professionals are the keys to fulfilling our mission. In order for United Bank to prosper and endure, we must create long-term value or benefits for each of these Stakeholders:

• Our customers and the communities we serve
• Our employees, including the management team and staff associates
• Our investor stakeholders

The value or benefits created for each of these groups may take different forms and be measured by different standards. However, since each of these groups is mutually interdependent, our success in fulfilling the needs of each group will determine our success in creating the desired value or benefits for all.